LiQ launches their line of frozen cocktail popsicles

People have tried this theory before, with varying degrees of success. While many think a frozen cocktail in popsicle form would be a great hit with sweaty club-goers and beach partiers, actually freezing alcohol and keeping it from melting right away has been difficult.
Now the folks at LiQ think they’ve perfected the method and are lauching their line of frozen treats for the 21-and-over set. Right now Margarita and Strawberry Daiqueri are available in high-temperature locales like Miami, Vegas and Phoenix. While it’s doubtful these will catch on with the classic cocktail enthusiasts, I foresee this item making a killing come spring break time! Here’s more details from their press release:

Louisville, KY — July 28, 2009 — As the Summer party season heats up, Glacial Brands announces the launch of LiQ™, the Nation’s only frozen cocktail on a stick. The new product showcases the great taste of high quality cocktails found in beach bars, outdoor venues and nightclubs across the United States. www.liqresponsibly.com.

LiQ™ Bars feature premium ingredients and are available to on-premise consumers in Florida, Arizona and Nevada. LiQ™ Bars are offered in two mouth-watering flavors: Margarita and Strawberry Daiquiri. The Margarita is made with 100% blue Agave tequila and natural juices while the Strawberry Daiquiri is made with premium silver rum and real fruit. Pina Colada and Mojito LiQ™ Bars are currently in development.

“Freezing alcohol had proven impossible in the past, but we have successfully developed a stabilization method and formula that allows us to produce a premium frozen product similar to a Popsicle,” said David Salmon, President and Founder of Glacial Brands. “The result is an incredibly fun, great tasting and memorable product that is a hit at any party.”

Deliciously sweet, cold and refreshing, LiQ™ Bars do not require any other ingredients, mixers or spirits to be added, and can be enjoyed straight from the box.

LiQ™ Bars are 6.0% alcohol by volume, individually packaged in 100 ml units, and retail on-premise for $6-8. LiQ™ Bars are currently available in premier resort and nightclub locations in Las Vegas, Miami and Phoenix including such hotspots as The W Hotel (Phoenix), Trump Hotel (Miami), The Hilton Hotel (Ft. Lauderdale), Deauville Hotel (Miami), and Marriott Harbor Beach (Ft. Lauderdale).

When enjoying LiQ™ Bars, we remind our consumers that this product is for adults only and to ‘Liq Responsibly.’ Glacial Brands is fully committed to social responsibility and responsible marketing of LiQ™ Bars.

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